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Page updated: 03 May 2012

The Physical Activity Taskforce has ceased operation and this website is no longer updated.

Updated: 03 May 2012

The be active wa Brand


The Taskforce linked government and community agencies under the umbrella brand 'be active wa'.

The be active wa brand was developed by the Taskforce and was representative of the whole-of-government, whole-of-community effort to address physical inactivity in Western Australia.

It was designed to show a link between the range of programs and initiatives conducted by state, local and non-government agencies to promote physical activity.




The be active wa styleguide was prepared to govern and guide the use of the be active wa brand. It aimed to preserve the integrity of the be active wa message and ensure it had an identifiable brand identity across communications.

Resource type:Publications
Relevance: State
Year published: 2009