The be active wa Brand
The Taskforce linked government and community agencies under the umbrella brand 'be active wa'.
The be active wa brand was developed by the Taskforce and was representative of the whole-of-government, whole-of-community effort to address physical inactivity in Western Australia.
It was designed to show a link between the range of programs and initiatives conducted by state, local and non-government agencies to promote physical activity.
Styleguide
The be active wa styleguide was prepared to govern and guide the use of the be active wa brand. It aimed to preserve the integrity of the be active wa message and ensure it had an identifiable brand identity across communications.
