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Updated: 13 April 2012

Digital Strategies and Social Media for Government Marketing

This social marketing presentation by Donna Van Bueren, National Client Director, TNS Social Research, outlines the key findings of two substantial social research studies which recently looked at the habits and needs of the online population.

The 45 minute presentation is designed to inform organisations about how Australians are using the internet and social media, before they embark on a digital strategy.

The presentation:

  • provides a framework from which to base your decision about developing a digital strategy and branching into social media;
  • help you understand your online audience; and,
  • outline specific findings regarding online interaction with Government services.

Presentation - Social Media for Government Marketing

Adobe PDF 2.84 MB

Presentation - Social Media for Government Marketing

Presentation date: 23 August 2011

Presentation delivered by Donna Van Bueren, National Client Director, TNS Social Research (August 2011) to outline the key findings of two substantial social research studies which recently looked at the habits and needs of the online population.

Resource type:Publications
Tags: , ,
Relevance: State
Year published: 2011